Answers to those all important questions
Getting started
What is imageRelease?
imageRelease is a secure platform for collecting, storing and managing model releases, property releases and permissions for photography and video. It helps you reduce risk, stay compliant, and keep every release organised and searchable.
Who is imageRelease for?
imageRelease is designed for organisations and businesses that regularly capture and publish content, including marketing teams in education, local government, tourism, charities and the wider public sector, as well as marketing agencies and photographers. In fact any business that uses imagery for commercial purposes can use imageRelease to ensure their assets are compliant.
What problem does imageRelease solve?
Most organisations still manage releases using paper forms, email threads, or inconsistent processes. That creates risk, slows teams down and makes it hard to prove consent later. imageRelease replaces that chaos with a simple, secure workflow.
How quickly can we get up and running?
Most teams can start using imageRelease within minutes. Setup is lightweight, simply walkthrough the wizard to add all the info the system needs to configure the release templates for your organisation.
Do we need IT support to implement it?
No. imageRelease is designed to be simple for marketing and comms teams to run. But if you think your organisation needs IT or governance input, we can provide all the information they might need to support the process.
Collecting releases
What types of releases can we collect?
You can collect model releases, property releases, location releases and artwork releases, as well as other permission types depending on your requirements. Details of individual projects and shoots are configurable within the system to provide full protection..
Can we collect releases for both photography and video?
Yes. imageRelease supports permissions for both still photography and video, so you can manage everything in one place.
Can releases be signed digitally?
Yes. Releases can be completed and signed digitally on mobile, tablet or desktop, either in person on-site or remotely in advance.
Can we send release requests after a shoot?
Yes. If content has already been captured, With a name and email address you can send a release request afterwards and store it alongside the relevant project.
Can we collect releases for children or young people?
Yes. imageRelease supports consent workflows for under-18s, with mandatory parent or guardian sign-off.
Managing and finding permissions
How does imageRelease work in practice?
You create projects and shoots, choose the appropriate release template, then collect signatures digitally. Once signed, releases are securely stored and searchable, ready whenever proof is needed.
Can multiple team members use the platform?
Yes. imageRelease is built for teams and supports multiple users, making it easy to manage releases across departments and locations.
Can we search for a person or release quickly?
Yes. Releases are organised and searchable, so you can quickly confirm permissions when content is being published or reused.
What if we can’t find a release for an image?
If a release is missing, imageRelease helps you identify the gap early, before content is used. This avoids last-minute panic and reduces the risk of publishing content without permission.
Compliance, GDPR and risk
Why do we need releases at all?
Without clear permissions, organisations can face complaints, reputational damage, takedown requests or legal claims. Releases provide proof of consent and clarity on how content can be used.
Does imageRelease help with GDPR compliance?
Yes. imageRelease is designed with GDPR principles in mind, helping you manage personal data responsibly and maintain clear records of consent. Afterall a photo of a person constitutes their personal imformation.
Are digital releases legally valid?
Yes. Digital consent and signatures are widely accepted, as long as the process is robust and the records are securely stored. imageRelease is designed to provide strong evidence if permissions are ever questioned.
Can we restrict how images are used?
Yes. You can capture usage terms and restrictions depending on your organisation’s requirements, for example specific channels, territories, or campaign-limited permissions.
Do releases expire?
Some releases may be time-limited depending on what was agreed. imageRelease supports permission periods and review dates where needed.
Security and data protection
How secure is imageRelease?
imageRelease is built to store sensitive personal data securely. Access is controlled, and the platform follows modern security practices to protect your organisation and the people featured in your content.
Who owns the data?
You do. Your organisation remains the owner and controller of your data. imageRelease simply provides the secure platform to manage it.
Can we control who has access?
Yes. You can manage access through user permissions, ensuring only authorised team members can view or manage sensitive release information.
Does imageRelease provide an audit trail?
Yes. imageRelease keeps a record of key actions, helping you demonstrate accountability and compliance if needed.
Working alongside your asset library
Does imageRelease replace our Digital Asset Management system?
No, imageRelease is focused on releases and permissions. It sits alongside your existing DAM, SharePoint, Google Drive or media library and provides the missing layer of permission tracking.
Can releases be linked to specific shoots or campaigns?
Yes. Releases can be stored against projects, shoots and individuals, making it easy to understand what content is safe to use.
Can imageRelease link releases to specific assets?
Yes, depending on how you organise your workflow. Organisations use imageRelease to ensure releases are connected to the right project, folder or asset reference.
Customisation
Can we customise the wording on releases?
You can add detailed descriptions of projects, shoots, and usage, to provide maximum clarity for signees.
Support and onboarding
Do you provide onboarding and training?
Yes. We can support your team through onboarding. Most people find that the system is incredibly easy to use and require very little support to set up there account.
What support is included?
We support all subscribers helping you run a reliable permissions process without unnecessary complexity.
Can we request features or improvements?
Yes. imageRelease is an evolving platform, and customer feedback plays an important role in shaping the roadmap.
Pricing and demos
How does pricing work?
imageRelease is subscription-based. Pricing is per user.
Is there a minimum contract term?
Subscriptions are annual.
Can we see a demo before committing?
Yes. We offer demos so you can see exactly how imageRelease works and how it would fit into your organisation.
Can we trial imageRelease?
Yes. A free 30 day trial is available so that people can test all features within the system.
Common questions
Can we just manage releases using Google Forms or SharePoint?
You can, but it often becomes inconsistent, hard to track and difficult to prove later. imageRelease provides a purpose-built framework with structured records, auditability and a reliable process that scales.
What happens if someone challenges our right to use an image?
imageRelease helps you respond quickly with clear evidence of consent, including what was agreed, who signed it, and when it was signed.
What if we don't do a lot of photography?
Even occasional content creation can carry risk. imageRelease ensures that when releases are needed, you have a consistent and professional process ready to go.