BACKGROUND:

This Acceptable Use Policy applies to any material you access, upload or share (User Content) on our web-based platform at imagerelease.uk (Our Platform). They also apply to any interactions you have with Our Platform, or with other users of Our Platform.

You must apply with this Acceptable Use Policy in spirit as well as to the letter.

ImageRelease Ltd will determine, in its sole discretion, whether any User Content or your use of Our Platform breaches this Acceptable Use Policy.

1. Definitions and Interpretation

In this Acceptable Use Policy, the following expressions have the following meanings:

“we/us/our” means ImageRelease Ltd, a limited company incorporated in England & Wales with company number 16166644, whose registered office address is at 1 Fisher Lane, Bingham, Nottingham, England, NG13 8BQ, as the owner and operator of Our Platform; and
“you/ your” means you, as a user of Our Platform.

2. Prohibited Uses

You may not use Our Platform:

2.1 In any way that breaches any local, national or international law or regulation;

2.2 In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect;

2.3 To harm or attempt to harm minors in any way;

2.4 To bully, insult, intimidate or humiliate any person;

2.5 To send unsolicited or unauthorised advertising or promotional material (spam); or

2.6 To knowingly transmit any material which contains viruses, trojans, worms, time-bombs, keystroke loggers, spyware, adware or similar harmful programmes or code designed to adversely affect the operation of any computer software or hardware.

3. User Content Standards

3.1 User Content must:

3.1.1 Be accurate (where stating facts);

3.1.2 Contain only genuinely held opinions; and

3.1.3 Comply with the applicable laws.

3.2 User Content must not:

3.2.1 Be defamatory of any person;

3.2.2 Be obscene, offensive, hateful or inflammatory;

3.2.3 Infringe any copyright, database right or trademark of any other person;

3.2.4 Be likely to or intended to deceive any person;

3.2.5 Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence;

3.2.6 Contain illegal content or promote any illegal activity;

3.2.7 Be in contempt of court;

3.2.8 Threaten, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety;

3.2.9 Be likely or intended to harass, upset, embarrass, alarm or annoy others;

3.2.10 Impersonate any person;

3.2.11 Misrepresent your identity or affiliation with any person;

3.2.12 Give the impression that the User Content emanates from us, where this is not the case;

3.2.13 Promote or assist in unlawful acts such as (by way of example only) copyright infringement or computer misuse;

3.2.14 Encourage acts of terrorism; or

3.2.15 Be pornographic.

4. Prohibited Activities

You must not use Our Platform in connection with:

4.1 Terrorism offences;

4.2 Child exploitation;

4.3 Encouraging or assisting suicide or self-harm;

4.4 Harassment, stalking, making threats or abuse offences;

4.5 Hate offences;

4.6 Controlling or coercive behaviour offences;

4.7 Drugs or psychoactive substance offences;

4.8 Firearms or other weapons offences;

4.9 Unlawful immigration or human trafficking;

4.10 Sexual exploitation of adults offences;

4.11 Intimate image abuse offences;

4.12 Proceeds of crime offences;

4.13 Fraud and financial services offences; or

4.14 Foreign interference offences.

5. Content Harmful to Children

You must not upload, post, create or share User Content that:

5.1 Is pornographic;

5.2 Encourages or assists self-harm or suicide;

5.3 Encourages or assists eating disorders or related behaviours;

5.4 Is abusive any targets any protected characteristic including race, religion, sex, sexual orientation, disability or gender reassignment;

5.5 Incites hatred against people with a protected characteristic;

5.6 Encourages violence;

5.7 Contains bullying content;

5.8 Depicts realistic serious violence against a person or animal;

5.9 Promotes or assists in dangerous challenges likely to result in serious injury; or

5.10 Encourages harmful substance use.

6. Communications Offences

You must not upload or share via Our Platform:

6.1 Grossly offensive or menacing messages;

6.2 False messages intended or likely to cause harm;

6.3 Threats of death or serious harm;

6.4 Flashing images harmful to those with epilepsy;

6.5 Content encouraging self-harm;

6.6 Unsolicited intimate images; or

6.7 Sexually explicit deepfakes.

7. Sanctions for breach of this Policy

Breach of this Acceptable Use Policy constitutes a material breach of our Platform Terms of Use and may result in our taking all or any of the following actions:

7.1 Immediate temporary or permanent withdrawal of your right to use Our Platform;

7.2 Immediate temporary or permanent removal of any User Content;

7.3 Legal proceedings against you; and/ or

7.4 Disclosure of information to law enforcement authorities.

This Acceptable Use Policy was last updated on 14 January 2025.