You might encounter some new words and phrases using imageRelease here's our guide to their meanings.
The language of visual trust
Visual Trust
The confidence people and organisations place in visual content, informed by its origin, context, authenticity and the evidence supporting its use.
Image Governance
The policies, processes and responsibilities that determine how an organisation commissions, manages, approves and uses visual content.
Verified Trust
Trust supported by verifiable evidence, such as recorded agreements, permissions, licensing information and provenance data.
Perceived Trust
The confidence someone places in an image based on what they see, the context in which it appears and the reputation of its source.
Trust Alignment
The relationship between how trustworthy an image appears and the evidence available to support that trust.
Rights Intelligence
Structured, accessible information about the ownership, permissions and usage conditions associated with visual content.
Trust Ledger
A structured record connecting registered imagery with the agreements, releases, licences and permissions associated with it.
Technology and verification
Digital Fingerprint
A mathematical representation of an image that helps a system recognise it without relying on its filename.
Perceptual Hash (pHash)
A type of digital fingerprint designed to identify visually similar images, even when certain changes have been made.
Image Registration
The process of adding an image to a system so it can be recognised and associated with relevant records.
Image Provenance
Information about an image's origin and history, including how it was created and, where recorded, how it has subsequently been handled.
C2PA
An open technical standard for attaching verifiable information about the origin and history of digital content.
Content Credentials
Information associated with digital content that can help people establish its origin and recorded history.
Rights Check API
A connection that allows other software, such as a CMS or DAM, to submit images for checking and interact with imageRelease rights records.
Digital Asset Management (DAM)
Software used to organise, store, find and distribute digital assets such as photography, video and graphics.
Rights, permissions and responsible use
Model Release
An agreement recording permission from a person, or their authorised representative, for specified uses of imagery featuring them.
Property Release
An agreement recording permission relating to the use of imagery featuring particular property.
Usage Licence
An agreement setting out how someone may use an image, including any restrictions on purpose, duration, territory or distribution.
Rights Holder
A person or organisation that owns or controls particular rights associated with an image.
Usage Rights
The permissions governing how, where, when and by whom visual content may be used.
AI Training Permissions
Recorded permissions or restrictions relating to whether imagery may be used to train artificial intelligence systems.
Audit Trail
A record of relevant actions and changes that helps establish what happened, when and by whom.
Rights Verification
The process of checking available evidence to establish the rights and permissions associated with visual content.